GEN AI CAMPAIGN RESULTS

Clarified a complex emerging topic for enterprise leaders through a research-based white paper, resulting in adoption as core sales enablement assets. 

The campaign delivered targeted visibility among healthcare and life sciences decision-makers across North America, reaching more than 47,000 professionals and generating strong engagement for a niche B2B audience. 

• Generated strong engagement (0.96%) 

• Above-average click-through rates (CTRs) 0.50% vs. ~0.3–0.5% industry average 

• Competitive cost per click (CPCs) $15.60 vs. ~$8–$20 industry average 

Both indicate the messaging resonated with senior leaders, while lead generation confirms meaningful interest from qualified prospects.